[/caption]THE Poms love a sunburnt country - in fact they've voted it the best place on the planet to visit.
This year's British Travel Awards were handed out after compiling nominations from people in the tourism industry and a public vote by more than 700,000 Brits.
They saw Australia finish on top ahead of Spain and Italy.
Tourism Australia (TA) boss Andrew McEvoy says it's more than just another trophy for the mantelpiece.
"The UK is one of Australia's most established and largest markets for international visitors," he said in a statement.
"It's terrific to see that Australia hasn't lost any of its lustre with the Brits."
The TA chief said while there's been a short term downturn in demand for Australia in the UK the long term prospects are good.
"The UK remains an important source of visitors to Australia, delivering 632,400 visitors in 2010/11,'' he said.
"It is the second largest market for visitor spend, worth $3 billion... and has the potential to deliver $6.7 billion in overnight expenditure by 2020."
